Additional Information Concerning Disney Films
This page is designed to offer additional reference material and to clarify certain aspects of
the film that viewers have expressed interest in.
Early Disney Films Part 1

Ape King Louie, Louis Armstrong, and Louis Prima

While Prima was used within the film's audio recording, my analysis is centered around audio and visual
subliminal
associations. Subliminally speaking, the movie Jungle Book, which premiered in 1967, is well centered around
racial stereotypes. This being the case the racial aspects of the film guides the subliminal associations
established and perceived throughout the film.

This being said I do not believe that Prima would be subliminally associated, on a global level, with the Ape for
the following reasons:

1. Racial stereotypes have always sought to establish Blacks or African-Americans as a sub-species or
sub-human. It has been common for racist to refer to African-Americans as apes or monkeys. Prima is not
African-American.

2. The statements made by the Ape in Jungle Book movie are associated with a need for the Ape /
African-American to be looked upon as a human being; to be accepted into to society as the equal to human
beings.

3. By all Jazz musical standards, Prima was a lesser musician when compared to Armstrong therefore
possessing a lesser subliminal imprint.

4. Louis Armstrong is the most recognizable Jazz musician of all time and is a world figure. This being the case,
most viewers would not make a subliminal association between the ape and Prima. Rather, given the racial
stereotypes presented in Jungle Book, the viewer is led to subliminally associate the Ape with Armstrong via
name, musical style, racial ascriptions, language use, voice inflection, and global recognition.

I should also mention that Louis Prima was what musicians call "a musical clone" in that his style of singing, the
tone of his singing, the material used within his stage show, even the way he moved, was a direct cloning of the
Jazz legend Louis Armstrong. In this sense, Prima used Armstrong as his musical archetypal blueprint to which
firmly establishes Prima as a lesser version of Louis Armstrong (no disrespect to Prima intended here).

One other interesting point that I should make here is that Prima was a musician whose appeal was race specific
meaning that he was revered by a small percentage of the white population. Perhaps the use of Prima's music
was
intended to establish Prima, within the minds of the white population, as a subliminal archetype for the Ape.
Prima was in fact, Italian-American. But for the global population it is my contention that Armstrong was the
overwhelming subliminal association relative to the Ape character in Jungle Book, especially in the minds of the
global audience in general, and in the minds of African-Americans in particular. Furthermore, Louis Armstrong's
appeal was global; holding global cross-over appeal. This being the case it is likely that Armstrong was meant to
function as a subliminal association to the ape in the minds of a global audience.